Apple Search Ads: Still Listening After 6 Months of Testing Posted: 2020-11-18 It's been five months since Apple expanded its Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial US-only launch in October 2016, I was really excited to finally get to test this brand new platform when it finally launched in the UK. Now that I've had time to experience it, I'll discuss what I like, dislike and hope to see in the future on this new and exciting platform. I want to share my own experiences here in the hope that anyone who wants to test Apple Search Ads campaigns in the future can get started as soon as possible.
One of the reasons I was so interested in Apple Search Ads is just how booming the app market is around the world, with 2.2 million apps available in the App Store alone in March 2017. What's more, according to a study by Flurry, the mobile browser is effectively dead - on average, 90% of time spent on mobile devices is spent on apps. So what does this mean jewelry retouching service for advertisers? They need to find effective and efficient ways to reach these potential users of applications whose value is increasing in an ever-increasing competitive market. In recent years, recognizing this clear shift in user behavior, various app install and promotion campaigns have been launched. Universal App Campaigns in AdWords and App Cards in
Twitter are just a few. However, the elephant in the room here was the lack of an Apple-specific platform. Fortunately, with the launch of Apple Search Ads in Q4 2016, advertisers can now show ads to relevant users at the top of the App Store search results page. They can bid on keywords that will get their app advertised to potential users to increase app installs and app engagement over time. Initial performance looks promising, with AppsFlyer confirming that the praise for the platform is warranted and comes third in the overall app platform rankings. Not too shabby for a new market player! 16 Common On-Site SEO Mistakes You May Be Making Right Now Posted: 2020-11-18 Editor's note: It has come to our attention that a number of points in this article are outdated or incorrect.