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    Rupa Islan
    Jul 30

    When the product girl meets the beauty camera

    in Welcome to the Food Forum

    As of 2017.10.18, there are only 2 sticker cameras in the Top 5 free photography and video recording lists in the Chinese App Store, namely B612 Kaji at No. 4 and Faceu Ji Meng at No. 5, while other sticker cameras/ The camera software Buy email list ranks relatively low; it can be seen that B612 Khaji and Faceu have equal influence on the Chinese market, and the competition is fierce;


    1.2 User group analysis

    User positioning : People who like fun selfies and life sharing, mainly post-90s;

    User needs :



    • Surface requirements: take pictures, record videos, retouch pictures, take beautiful, cute or fashionable photos and videos to satisfy the love of beauty and fun;

    • Potential needs: Get more compliments and interactions by sharing photos and videos, satisfy vanity, stimulate personal pleasure and self-confidence; expand social circles through strangers’ social functions, and convey their own life and ideas to the outside world;

    User Features:

    • Gender distribution: Both apps are dominated by women. Women pay more attention to appearance and have higher requirements for beauty. Among them, faceu women account for a larger proportion.

    • Age distribution: Most of them are young people, and they are more feminine, among which women aged 26-35 are the most.


    The data comes from talkingdata, FaceU on the left, b612 on the right


    The data comes from talkingdata, FaceU on the left, b612 on the right

    2. Product development differences

    2.1 Product Architecture Diagram

    Through the structural analysis of the two, it can be seen that Faceu intends to develop socially in depth; while B612 still stays at the tool attribute layer, with more detailed functions such as taking pictures and retouching.



    The following is a detailed analysis of the commonalities and different development contexts of the two through relevant screenshots:

    • Faceu and b612 Kaji only have a viewfinder page but no homepage, which promotes the experience of stickers/filters and other materials, and conveys the concept of "professional photography" to users; both have the function of recording videos and emoticons, and the B612 also adds The interesting function of "back and forth" is realized;

    • The main interface of Faceu has three levels of functions, taking pictures, chatting, and adding friends; while the main interface of the B612 is based on the core of taking pictures, and stickers and filters exist to assist in taking pictures. From this, we can see the difference in product positioning. B612 mainly focuses on tool apps, while faceu hopes to promote social interaction through the sharing of photos.


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