This is the rivers and lakes - two immortal swords, two supreme swordsmen, will finally confront each other.
The liveliness of 618 is not limited to the e-commerce carnival of Ali and JD.com, and the smell of "chicken blood" is also permeated in the Buddhist Kuaishou company. Kuaishou founders Su Hua and Cheng Yixiao, who had always been mild-mannered, became uncharacteristically tough and aggressive, and announced the goal of 300 million daily active users by the end of the year.
A month ago, Kuaishou's daily living just reached 200 million, and can it reach 300 million in the second half of the year?
The growth of most app users is slowing phone number list down, the Internet winter is coming, and under the downward pressure on the growth of layoffs news one after another, such an announcement requires more courage and confidence.
The large market of Internet users has become a stock market. According to Quest Mobile statistics: the overall increase in mobile users in Q1 this year is only 7.62 million. Dividing up this incremental user is simply a 200 million daily active Kuaishou and Douyin. A drop in the bucket is not worth mentioning. If you want to grow, you can only fight decisively.
These are two swordsmen who have never been defeated. For a long time, Kuaishou didn't even know who his opponent was.
Last year, in the short video war surrounded by powerful enemies, BAT and various unicorns all joined the battle, but without exception, no products were aimed at Kuaishou. It's not that I don't want to, but I can't, including Douyin's boom, it was just a short music video at that time.