Marketing, despite common thinking, isn’t just a promotional tool. It’s essentially the bridge between your organisation and your customers. It’s your vehicle to reach the audience you’ve chosen to serve and deliver the value you have promised. Standing still in marketing isn’t possible in today’s world. To succeed you need to adopt continuous marketing improvement.
The term continuous improvement can be traced back to the Japanese term “kaizen” which means change for the better. Kaizen first came Industry Email List about in Japan after the Second World War. In manufacturing the continuous improvement concept helped Toyota to become the largest car manufacturer on the planet. So, what has Toyota’s success got to do with marketing? Continuous improvement can be applied to marketing too. The idea that every process in an organisation.
Can be improved to generate more value for a customer whilst reducing waste is a concept that should be adopted by marketing departments in all organisations. Marketing teams should be on a mission to constantly develop and improve themselves, striving for the perfection of processes to better serve the customer. For example, combining user behavioural data with your customer email marketing database could improve the marketing messages you serve your prospects, in turn improving campaign response rates and reducing resource wastage in the form of less email unsubscribers.